Why Direct Mail Works Better
Power Law Distribution
The richest 1% control more wealth than the bottom 90%. One wealthy investor equals hundreds of retail traders. Direct mail lets us target the power players who move markets.
Targets Real Wealth
70% of disposable income is controlled by older demographics who prefer and trust physical mail. These are long-term holders with real investment capital, not short-term traders.
The Rule of 7
Marketing research shows people need to see a message 7 times before taking action. Our repeated mailings create consistent exposure that algorithms can't block.
Less Competition
While digital channels are saturated with hundreds of ads, physical mailboxes receive just 1-2 marketing pieces per day. Your message stands out instead of being lost in endless scrolling.
Physical Impact
Studies show physical items create stronger memory imprints and emotional connections than digital ads. Recipients maintain and reference direct mail for an average of 17 days vs instant digital ad dismissal.
